Identified with the concept of mobile phones and once the legendary phone manufacturer, Nokia was virtually wiped out from the market when it could not enter the smartphone industry. The company, which sold its smartphone division to Microsoft in 2013, took an important step towards rebranding.
The old Nokia logo will continue to be used on licensed consumer products.
Nokia has been performing with the same logo for nearly 45 years. The company went through a radical change and changed its logo design. The company, which determines a new business strategy depending on the change, does not completely shelve its old logo.
Nokia brand licensed consumer products will use the classic Nokia logo. RichGo (headphones), Flipkart (smart TVs), StreamView GmbH (streaming devices), and Off Global (laptops) products will continue to perform with the old Nokia logo.
On the other hand, the new logo does not make sense for smartphone users. Nokia aims to expand its service provider business, where it sells equipment to telecom companies, in the coming period. In addition, the company introduced the affordable C32 and C22, as well as the G22 models, the battery of which can last up to 3 days, and the parts in the box that allow you to open the device in a possible problem and repair it.
Finally, the year-end data is also very promising for the future of the company. Last year, he achieved 21 percent growth in his business, which currently has 8 percent of sales, or 2 billion euros in revenue. It plans to increase this to 10 percent in 2023.