The number of social media users has increased tremendously!

Popular social media platform TikTokcontinues to rise. DataReport‘of We Are Social and Hootsuite jointly published with Digital October 2021 Global Statistics Report shows remarkable data.

According to the report, the number of social media users in the third quarter of the year 4.5 billion limit exceeded. However, the rise of TikTok continues and the Chinese are the base of the application. Let’s take a look at some of the headlines and important details in the new report…

Increasing number of global internet users

It also offers data about TikTok. of the Digital October 2021 Global Report The prominent titles are as follows:

• More than two-thirds of the world’s population now mobile phone uses. The number of users increased by almost 100 million in the last 12 months, reaching 5.29 billion in October 2021.

• 4.88 billion internets globally user exists. That means almost 62 percent of the world’s population. The latest data shows that the number of global internet users increased by more than 220 million last year. However, the actual number may be higher as research has been disrupted due to the pandemic.

• Social media users increased by more than 400 million in the last 12 months to 4.55 billion in October 2021. Although the user growth has slowed a bit in the last 3 months, more than 1 million new users are arriving globally every day.

However, in order to get a better view of the user rate, the world’s population is at the beginning of October 2021. to 7.89 billion Let’s not go without saying that it has reached. Compared to this time last year, approximately 80 million there is an increase. According to estimates, the global population will exceed 8 billion by mid-2023.

The rise in social media platforms continues

So what can this report tell us about how people’s digital behavior is changing? Next, social media platforms There is analysis of data such as usage. Because social media users have increased significantly.

The most important detail in the report, which analyzes the third quarter of 2021, is currently worldwide from 4.5 billion show that there are many social media users. Compared to this time last year more than 400 million there is an increase. Moreover, it represents a year-over-year growth of almost 10 percent.

Number of social media users this time last year 4 billion limit. passed. An average of 13 new users per second start using social media for the first time. Most likely, 60 percent of the world’s population will be social media users in the first half of 2022.

also CNNIC‘s latest report, More than 1 billion in China man right now Internet proved to be used. Thus, China accounts for more than one-fifth of the world’s total internet user base.

TikTok reaches 1 billion users

TikTok, monthly at the end of September 2021 1 billion active users exceeded the number of Thus, it became the seventh social media platform to exceed the 1 billion mark. Moreover, it took only 5 years for TikTok to reach this number. In addition, TikTok reached 1 billion users in a shorter time compared to Facebook.

However, platforms that reach such a number of users, of course, attract the attention of marketers. According to the data, marketers now Ads on TikTok aged 18 and over worldwide via to 825 million users It shows you can reach it.

In addition, according to TikTok’s bi-gender data, worldwide TikTok Women make up 56.1% of the advertising audience. TikTok data based on age has also been announced. However, ByteDance only reported users aged 18 and over. According to this, 18 to 24 years Users between 18 and older account for about 45 percent of TikTok’s global ad reach.

Apart from that, women aged 18-24 make up about a quarter of the platform’s total advertising audience aged 18 and over.

Finally, TikTok specifically Middle EastLike popular in . Saudi ArabiaThe number of TikTok users in the country equates to about 80 percent of the country’s total population aged 18 and over.