french car manufacturer Peugeotintroduced its new logo at its press conference in early 2021. The brand chose this logo as part of its rebranding and to mark a new era in electric car production. The brand is reminiscent of its 1960s emblem. lion head used the logo now, for the first time.
Radar technology is behind the new logo.
Defining itself as the world’s oldest surviving automotive brand, Peugeot updated its logo for the first time in ten years. This new logo presents itself for the first time. Peugeot 308showed in . Setting the standards again since the day it was introduced, the 308 is important in terms of using the brand’s new logo for the first time.
The logo on the front grille of the new Peugeot 308 also draws attention with its advanced technologies. The brand’s logo not only highlights the design of the latest Peugeot model, with radar technology It provides information flow to driving support systems.
According to the company’s statement, the logo fits the 308’s design with its grill design and pattern supported by many chrome elements. In addition, the license plate was located at the bottom of the front bumper so that the grille design of the vehicle could show all its splendor. driving assistance system on the other hand, in order not to spoil the aesthetic appearance of the grille. behind the logo is located.
At the same time, the logo appears in two different versions on the new Peugeot 308. One of these Active versionthe other with innovative driver assistance radar. allure and GT versions. Although these versions are the same in appearance, they differ technically.
Peugeot engineers took care not to disturb the waves emitted by the radar in order for the driver assistance system to work flawlessly. For this, they gave importance to the fact that the surface thickness of the new logo is constant and that the components that make up the logo do not contain metal particles in any way.
The production process of the new logo is a first for Peugeot
Peugeot’s innovative logo has a production process consisting of several stages. Firstly polycarbonate injection A flawless front panel of constant thickness appeared. Then an indium back panel being produced. Rare indiummeets the needs visually and technically single element It is specially preferred.
used in production precision manufacturing techniqueIt has features that do not block radar waves and help it provide a natural chrome look. With laser engraving The lion symbol appears on the surface of the new logo. This phased production process is a challenge for Peugeot. be the first features.
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