The Money Social Media Platforms Earn from Children!

Harvard TH Chan School of Public Health, which continues its studies at Harvard University, conducted a research on companies working on social media such as Meta and Google. This research is very stunning results revealed. Because social media companies only target children. billions of dollars He showed that he was generating income.

Within the scope of the study, researchers first examined platforms such as Instagram, Facebook, Snapchat and 18 years and under They analyzed the number of users. For this purpose, the researchers also used official population data in the USA and in the second stage, they examined the advertising revenues of social media companies in 2022. In the final stage, scientists determined children’s daily social media usage time and collaborated all the data. jaw-dropping They came across a number.

The advertising revenue of social media platforms from children is over 11 billion dollars even in the USA alone.

As a result of extensive research, it has been determined that social media platforms are affected by children aged 18 and under. 11 billion dollars It was understood that he was earning income. Moreover, this was a research conducted only in the USA. This globally Just imagine how big the numbers are…

According to research, YouTube 12 years and under It was the platform that generated the most revenue from users. The online video platform is fully accessible through children. $959.1 million made money. YouTube was followed by Instagram with $801.1 million in revenue and Facebook with $137.2 million.

Instagram’s revenue from the 13-17 age group was $4 billion

Instagram was the most profitable platform among the 13-17 age group. Platform, 4 billion dollars made a profit. Instagram was followed by TikTok with $2 billion in revenue and YouTube with $1.2 billion.

If there were no children and young people, there would be serious decreases in the income of social networks.

Research for 2022 shows that children’s is indispensable showed. Because 41 percent of Snapchat’s entire revenue in 2022 was from users under the age of 18. TikTok’s advertising revenues 35 percent27 percent of YouTube’s advertising revenues and 16 percent of Instagram’s advertising revenues came from users under the age of 18.