The Man Who Earns 82 Million Dollars a Year by Selling Sponges

Krause, who says he has been an inventor for as long as he can remember, designed a sponge used as a cleaning material and suddenly found himself, $82 million per year while winning He found it.

So Aaron Krause, selling scouring pads How did he make so much money?

This entrepreneur was running an international manufacturing company at the age of 37.

He was repairing the company’s machines and his dirty hands were bothering him a lot. That’s why he uses his 14 years of experience in producing urethane foam polishing pads at work. a way to clean your hands He started searching.

He soon thought that a polymer sponge might be the perfect solution. Round shaped, chamfered on one side and two holes in the middle He realized his sponge called “Scrub Daddy” and patented it.

Krause initially tried to market this sponge to body shops.

But customers The product is useless and overpriced. he thought. In this case, Krause, who was discouraged, found the solution by leaving the sponges in his hand on the edge of the garbage along with the box with the word ‘scrap’ written on it.

After a while, he started to clean his furniture with classic sponges on the market, but these products He was scratching the paint on his furniture. He wanted to give his sponges, which he regarded as scrap, a chance again, and the result he encountered was surprising.

This round, grooved, two-hole sponge did not scratch your furniture. It also softens easily when immersed in sparkling water. It was shaped much more easily than other sponges.

With his hopes rising again, Krause added a smiling mouth to the sponge he designed so that it could also be used while washing dishes.

Although there was some sales in this form, the smiling cleaning sponge still could not enter a major retail store. That it needs to reach more people Krause, who was aware of it, appeared on a television program and introduced his sponge.

The smiling cleaning sponge became famous thanks to this television program and was purchased by many retailers in the USA. It soon became the favorite of Australian consumers in the cleaning category. It earned Krause $82 million.

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