According to the announcement made by the gaming company Scopely, the mobile game Monopoly Go surprisingly emerged as the biggest mobile game of 2023 and generated a very surprising revenue in a very short time.
Monopoly Go, a game based on micro-purchases, generated $1 billion in revenue in 7 months
The free-to-play mobile game relies on microtransactions for monetization, a common strategy in the mobile gaming industry.
Scopely, owned by Saudi Arabian Savvy Games, announced that Monopoly Go currently generates over $200 million in revenue every month. Monopoly Go, which generated $1 billion in revenue in seven months, became the fastest-growing casual game in mobile gaming history, according to data from Data.ai.
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Monopoly Go has already been downloaded more than 100 million times, proving its widespread popularity. Players have collectively been passed over 40 billion times and sent to jail more than 6 billion times. The game also emphasized social interaction by sending more than 150 million friend invitations among players.
Scopely, a gaming giant with a portfolio that includes games based on popular series such as Star Trek, The Walking Dead and Marvel, stated that Monopoly Go is played by millions of users around the world every day. This mobile adaptation of the iconic board game marks Scopely’s third collaboration with Hasbro, following the success of Scrabble Go and Yahtzee With Buddies.
While Scopely may not be a household name to all gamers, the company’s acquisition by Saudi Arabia’s Public Investment Fund for $4.9 billion earlier this year placed it among the 10 most expensive acquisitions in video game history. This strategic move reflects the growing importance of mobile games in the industry, with major players such as Microsoft and EA making significant investments to gain a foothold in this lucrative market.
The phenomenal success of Monopoly Go adds another feather to Scopely’s cap, demonstrating the company’s ability to tap into the mobile gaming zeitgeist and deliver experiences that have captivated millions of players around the world. As the world of mobile gaming continues to evolve, Monopoly Go’s financial victory points to the enduring appeal and profitability of well-crafted mobile games with engaging mechanics and monetization strategies.