The Feature You’ll Get Inundated With Advertising Email From Amazon

‘While many of us are already fed up with campaign and promotional email from Amazon There’s news that is likely to cause a reaction. The e-commerce giant, which held a conference called ‘Amazon Accelerate’ in Seattle, was able to directly sell brands and sellers to customers. to send promotional emails announced that it would allow

With Amazon’s new app, sellers will be able to send free e-mails to their customers who have recently purchased from them, shopped regularly, and shopped the most. For this, a tool called ‘Tailored Audiences’, which Amazon will offer to sellers, will be used. For all dealers of the vehicle in the USA at the beginning of 2023 It is expected to be opened for use. It is not yet known whether it will be made available in Turkey.

Amazon is breaking one of its biggest taboos to date:

Until now, Amazon did not support sellers directly contacting buyers. However, as sales fell from the peak seen during the pandemic and slowed down, sellers began to voice that Amazon was making communication with customers difficult. of Amazon will connect vendors and customers directly E-mails are thought to be a solution to this.

On the other hand, the new solution also points to a predictable problem: Our emails come from Amazon sellers and brands. It can be flooded with advertising emails. Of course, Amazon can also offer a solution against this in the tool it will make available for sending e-mails. Right now, all we can do is wait for the feature to roll out in the coming months and see how it unfolds, possibly with its launch in the US first.