Until now, Tesla has been using this money to develop products instead of spending money on advertisements and being recognized by the whisper newspaper for its quality products as a brand policy. However, recently, after Tesla CEO Elon Musk’s statements that will reverse this situation, the first advertisements of the company began to appear.
Tesla uses ads for the first time in its history
After Elon Musk announced that he would try to advertise for the first time as Tesla, the electric car manufacturer Google showed itself in ads. Thus, Tesla’s policy of not advertising for years has become history.
Tesla investors have been pressuring Elon Musk for a while that certain ads could be used to highlight certain features and benefits of Tesla-branded cars. At Tesla’s annual meeting last week, Musk accepted this offer for the first time. The CEO said Tesla will “try to do some advertising” and “follow the benefits.”
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Shortly after this statement, we saw that Tesla started to advertise. First, some Google users started noticing the ads shown in searches, and then when we take a look at Google’s ad transparency program, the automaker’s ads are clearly visible.
The electric car maker seems to be focusing on ads in search engines rather than traditional banners for now. The ads published by Tesla seem to be more UK-oriented for now. There are also some advertisements of the brand in US sources.
With the gradual expansion of the electric car market, competition is also heating up at the same rate. Electric car manufacturers, who want to stand out more in this process, have allocated a significant budget to advertisements. Resisting this issue for a long time, Tesla finally had to keep up with the current.
In the process that started with Google ads, we can see Tesla with TV and poster ads in the future. So what do you think about the electric car manufacturer and its advertising policy? You can share your views with us in the comments section.