Tag: Got Bag
Consumers punish suspected greenwashing immediately
Dusseldorf If doubts arise about the credibility of their sustainability promises, companies can quickly lose sales. This is shown by a survey by the Nuremberg Institute for Market Decisions (NIM),…
Fynn Kliemann & Got Bag: Sustainable retailers in need of explanation
Dusseldorf The damage is great for the backpack brand Got Bag: After they made false statements about the percentage of recycled plastic in their bags and backpacks, they not only…
Lion’s Den: Start-up show gets digital competition
Johannes Kliesch and Marcus Diekmann With their Founders League show, the entrepreneurs want to promote young founders. Dusseldorf The start-up show “The Lion’s Den” has competition. The entrepreneurs Johannes Kliesch…