Tag: Corporate identity
Umbenennung auf dem G20-Gipfel – Modi macht aus Indien Bharat
Indiens Regierungschef Narendra Modi Den Grund, weshalb die indische Regierung auf den international bisher nicht gebräuchlichen Landesnamen zurückgreift, erklärte sie bisher noch nicht. (Foto: AP) Neu-Delhi Bei den Namen für seine…
Musk announces new logo for Twitter
Twitter Elon Musk acquired Twitter for $44 billion last October. (Photo: dpa) san francisco Twitter owner Elon Musk wants to change the short message service’s well-known bird logo. “And soon…
Musk announces new logo for Twitter
Twitter Elon Musk acquired Twitter for $44 billion last October. (Photo: dpa) san francisco Twitter owner Elon Musk wants to change the short message service’s well-known bird logo. “And soon…
Heidelberg Cement wants to be called “Heidelberg Materials” in the future
bags of cement Founded in 1874, Heidelberg Cement has gone through numerous name changes. (Photo: Bloomberg/Getty Images) Munich The building materials giant Heidelberg Cement wants to appear under the name…
Heidelberg Cement wants to be called “Heidelberg Materials” in the future
Cement loading in Heidelberg Founded in 1874, Heidelberg Cement has gone through numerous name changes. (Photo: heidelbergcement) Munich The building materials giant Heidelberg Cement wants to appear under the name…
Russian successor company is launched
McDonald’s in Russia A McDonald’s lettering on a branch in Novosibirsk is being dismantled – after more than three decades, the fast-food chain is withdrawing from Russia. (Photo: IMAGO/ITAR-TASS) Moscow…
Coach on the alternative to the purpose hype
Klaus Eidenschink Company coach and psychologist Klaus Eidenschink in the podcast Handelsblatt Rethink Work. Dusseldorf “Purpose”, i.e. charging one’s own work with meaning, is currently a big topic in many…
Volkswagen renaming: Prime Minister Weil rejects
Stephen Weil The Prime Minister of Lower Saxony also sits on the Volkswagen Supervisory Board. (Photo: dpa) Berlin Lower Saxony’s Prime Minister Stephan Weil has spoken out against a new…
From Saturday, Daimler will be called the Mercedes-Benz Group
Ola Källenius As of Saturday, the CEO of Daimler AG is the CEO of Mercedes-Benz Group AG. (Photo: Reuters) Munich It is the most visible symbol of the radical change…
Daimler Truck goes public
Daimler Truck truck division The estimates for the market value of Daimler Truck range from 25 billion to over 40 billion euros. (Photo: Daimler AG) Frankfurt On Friday, Daimler shareholders…
10 companies that have already changed their names
Düsseldorf, New York On Thursday it should be so far: Then the social media group Facebook is expected to reveal the secret and announce its new name. Meta, Metaverse, Horizon,…
A new name alone will not be enough
Facebook Like the other tech companies Google, Apple and Microsoft, Facebook also wants to create a larger ecosystem and thus exert an even greater influence. (Photo: AP) Facebook is expected…