Steam Switches to Dollars, Not ‘Yet’ to Local Pricing

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On the night between November 20th and November 21st, Steam started using American dollars instead of Turkish lira in its prices. According to the shares of names from the gaming industry, Steam did not automatically start offering local prices determined by publishers when switching to pricing in dollars. When publishers manually process MENA-USD pricing, we may see the prices we see now drop in many games.

Last night there was a turning point in Steam and the platform was released after many years. By abandoning the pricing policy in TL Returned to charging in US dollars. The worst part is that, with some exceptions, we saw that most games were offered at American prices, bypassing local pricing. However, it turns out that this is simply the result of a (in our opinion) incorrect implementation by Steam.

With the transition from TL to USD, the Steam prices of the games will also increase. “USD – Mena” was expected to change according to the criteria. This is important because Middle East and North Africa meaning MENA In countries in the region, games were traditionally offered for sale at lower prices compared to the US and European markets. We did not see this kind of pricing during the transition period last night. In fact, it is claimed that game producers and publishers were not directed to make pricing in this direction.

The prices of many games on Steam are at US standards

According to the information shared by Stratera Games founder Dora Özsoy, Steam did not notify publishers about the transition from TL to USD. Therefore, publishers had to manually localize their prices to the MENA region. Therefore, when you open Steam, you see that the games of publishers that do localization manually are affordable, and the games of publishers that do not are expensive.

Dora Özsoy’s statement:


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