Starbucks Enters the NFT World

Starbucks has opened the ‘Starbucks Odyssey’ program, which it announced in the past months, for certain users in the USA today. The new program allows customers to earn NFT through various activities. In addition, buying or selling these NFTs is also possible through the platform.

The world’s largest chain of coffee shops Starbuckshas been investing in Web3 technologies in recent months. The US-based coffee giant has also Starbucks Odyssey He announced that he would enter the world of NFT with a program called. It was stated that this would be combined with the currently used Starbucks Rewards.

Today, there has been an important development in this regard. The giant company announced on its official website that ‘The Starbucks Odyssey’ has started. According to the statements, the program was opened for beta users in the USA.

Customers can earn NFT with Starbuck Odyssey

In the new project opened for selected customers, the company offers more of its most loyal customers beyond free drinks. large-scale and diverse awards He wants to make sure he wins. Besides, the program ‘journeys’ various activities andJourney Stamps’ judicial NFTs It also brings with it a platform that allows you to earn.

The company describes Starbucks Odyssey as an extension of Starbucks Rewards, powered by Web3 technology, and says:This experience is a fun, fun, event called ‘journeys’ for users. to interactive activities will participate. Once an adventure is completed, members will be able to earn NFTs, which we call Journey Stamps.

According to Starbucks’ statements, beta testers who are invited can log in with Starbucks Rewards. After logging in, it becomes possible to choose an avatar and participate in adventures that include different interactive activities. These activities range from a virtual tour of the company’s coffee farm in Costa Rica to quizzes about the history of Starbucks. After that, Polygon-based NFTs will be available as rewards.

Apart from that, Journey Stamps NFTs are directly by credit card It is emphasized by the company that it can also be purchased. Also these NFTs in Starbuck Odyssey’s marketplace buy or sell will also be possible. It was also stated that as long as they have NFTs, users will earn points and can have some unique advantages and experiences that are not explained with these points.

The new program is planned to be opened to a wide range of users in 2023.

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Source :
https://stories.starbucks.com/stories/2022/the-starbucks-odyssey-begins/


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