Spotify was exposed to “unsubscribe and delete Spotify” campaigns on social media last year. Because the famous comedian Joe Rogan started to share podcasts containing false information about Covid from his own account. Famous singer Neil Young published an article on the subject and asked Spotify to remove their music. The artist did not want to be on the same platform as Joe Rogan, who was spreading false information.
Spotify began removing Neil Young’s music from the platform, replacing Joe Rogan. However, despite all these events and social media campaigns, Spotify has increased its subscribers. Let’s take a look at the details of the news together.
Spotify kicks off the video podcast era!
Spotify has launched its new video podcast application, which has been under development for a long time, for certain countries.
Spotify paid subscribers rose to 182 million despite everything!
Social media platform Spotify announced that the number of paid subscribers increased by 2 million to 182 million. The number of monthly active users increased by 19 percent from 406 million to 422 million according to last year’s data. In other words, despite the discussions and campaigns on social media, Spotify’s paid subscribers increased.
Spotify pulled out of Russia at the end of March. He cited the reason for his withdrawal as a content law that punishes the spread of fake news, passed after the invasion of Ukraine, for up to 15 years. The company stated that its services in Russia will be completely closed by April. The platform expects disconnection at the end of April with over 2 million accounts.
Spotify expected the number of paid users to rise to 183 million this quarter. However, this expectation did not materialize as the platform was withdrawn from Russia due to the occupation. “Except for the impact of our exit from Russia, subscriber growth exceeded expectations,” the company said in its press release. said.
The company made a total profit of 131 million euros this quarter. In addition, the company expects to have a total of 187 million paid and 428 million monthly active users by the end of one year.
What do you, our readers, think about this issue? Do you also use Spotify and are you satisfied? You can express your thoughts in the comments section or on the SDN Forum.