According to research by PricewaterhouseCoopers (PwC), digital assets can provide new income opportunities for clubs by strengthening the relationship between sports clubs and fans.
In a research report published by PwC, sports clubs are much more connected with their fans. “To establish meaningful connections” It is stated that it can use digital assets for
Technologies such as tokenization, non-fungible token (NFT) need clubs. ticket sales, necessary sponsorshipas well broadcasting rights It is thought that it can provide new income opportunities in terms of
According to the PwC report, clubs go beyond tokenizing the tickets they sell or NFT the broadcast rights. can bring together digital asset technology and metaverse and create new markets for themselves.
In the next five years, digital asset technology and sales made on this technology will be expected for clubs. can become a major source of income. highlighted. According to the report, clubs may have difficulties in establishing the necessary infrastructure for this technology due to the complexity of digital asset technology.
Clubs planning to use this technology, in the PwC report, Evaluation of the legal and tax-related problems its importance was emphasized.
Image: PWC, Omar Bárcena