Snapchat or Snap, as it has long been called, US Patent Office (USPTO) was sued. If the company is dealing with this interesting case Snapchat Spectaclesopened for the name of his smart glasses. According to this, everything started when the patent office thought that this name was not suitable for branding. The platform, which has lost its power in social media for a long time, Spectacles still hopeful for his investment.
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Interesting case to the US Patent Office for Snapchat Spectacles
Actually everything means glasses in English. Spectacles It started with the use of the word Snapchat as a brand name in its smart glasses. The company applied to the US Patent Office to brand the name of the smart glasses it introduced in 2016.
Office, on the other hand, stated that the name of the glasses in smart glasses He decided that the product was used and that the product did not have the distinguishing feature that would cause it to take the brand of glasses. Snap, on the other hand, filed a lawsuit against the institution after this decision. If the company Spectacles He is of the opinion that smart glasses models using his name are distinguished from their competitors with features such as camera use and instant video capture.
although Snapchat, Spectacles Although it filed a lawsuit against the company, the smart glasses were a complete failure for the company. The company, which was at the top of social media before the smart glasses move, could not get the fruit of this big investment. Although it did not get the desired result, Snap also released the second version of Spectacles. Again, the company came up with the third version of the glasses in 2020. Finally, AR augmented reality has the technology Spectacles model emerged. However, this model is currently only used internally.
Snap uses smart glasses specifically to connect to the application and take photos and short videos. When it first came out, there were queues in front of it. Spectacles despite their vending machine, Snap glasses 40 million dollars Lost like a lot of money. The main reasons for this are Snapchat smart glasses both the poor design of the model and Snapchat app quite dysfunctional.
almost unbeatable for the first term and 130 dollars The model, which has a low price, appeared in 2018 with its second version. However, this model, which has a more advanced camera, did not meet the expectations like the first model. The company’s AR-based Spectacles model, on the other hand, has the possibility to reverse all the winds with the Metaverse current.