The shares of Fisker, which was criticized by world-famous YouTuber Marques Brownlee as “the worst car I have ever seen”, hit the bottom in the stock market.
Influencers who have entered our lives with social media often share their reviews and evaluations with us. Some influencers attract attention because they do this job entirely based on advertising income, technically they praise every product of every company they work with.
On the other hand, publishers and content producers who evaluate honestly and objectively can seriously influence people’s opinions. Finally Marques Brownleeafter his review Fisker’s vehicle for “The worst car I have ever seen” he said. After this comment, the company’s shares dropped significantly.
The decrease exceeded 95 percent
After MKHBD’s review Fisker shares entered a downward trend. The company’s stock market value decreased by 95.39% compared to its peak value after the review video was published. This situation once again demonstrated the importance of honest reviews.
So why are honest reviews so effective? come on this with a simple example Let’s explain. We all spend time on Instagram and sometimes we come across “Eat pita with zottirik in vottirik pita, it’s delicious” There is an influencer who says: Let’s say another creator also “I came because they praised the pita with zottirik very much, it doesn’t look like anything?” said. In this kind of impasse, Not to those who praise every product We tend to prefer what the person who calls the bad product says bad. The reason for this situation is not that we give more premium to evil, but because of the new information we have obtained. Now the opinions of the other party We learn. Thus, the information asymmetry between us, the buyer, and the seller is eliminated.
On the other hand, Fisker’s situation only with YouTube review It is not a situation that can be explained. The company previously made a statement to investors, Enough to extend to 2024 He stated that they did not have a budget. The company decided to lay off 15% of its employees.
You can find Marques Brownlee’s comments about Fisker in our content below.
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