“See-through Devices” That Created a Craze in the 90s

It is a fact that every era reflects its own unique fashion. For example, while we see that some periods are filled with bright colors, in other periods they are more colorful. minimal trends We can see that he is dominant.

While some trends are adopted by a small majority, some manage to attract large masses. So sometimes, a touch of the extraordinary comes into the fashion scene that turns everyone and everything into a surprise. as if it created a wave of madness dragging him after him.

Here is one of those unforgettable trends, seen in the period between the end of the 80s and the beginning of the 2000s. “Clear craze”, that is, “transparent craze” In this period, also known as the “transparent fashion”, transparent things began to spread everywhere like a virus.

In fact, the foundations of the transparency trend were laid in 1939.

Ancestor of modern television TRK-12 Phantom Teleceiver A type of television receiver called had a completely transparent design. In fact, the main reason for having a transparent design was a marketing strategy.

With its transparent design, it is a new and expensive technology as well as intended to demonstrate complexity in technology and design. In this way, consumers would be able to understand why this product was so expensive at that time.

Also in 1939, General Motors joined this trend and produced a completely transparent car. Yes car!

Pontiac Ghost Car This ghost car, known as , was a sign of General Motors’ surrender to the transparency movement.

This completely transparent car is similar to He hoped for a better understanding of its complex technology.

America’s involvement in World War II put the transparency trend on hold.

Production and expenditures began to be made for war, and therefore transparency became fashionable. 50 years of waiting entry.

Then the transparency trend came back in the 90s, causing people to become obsessed with literally anything transparent!

In those colorful days when people danced wildly under neon lights and got lost among sparkling clothes. Transparency suddenly became fashionable.

In those years, transparent things were so fashionable that transparency was more than a fashion for people. almost an obsession it had become.

We weren’t exaggerating when we said obsession. The most memorable feature of the period was that everything started to become transparent.

From accessories to household items, from foods to personal care products. The dominance of transparent fashion It was visible.

So in this period, transparency is not only in clothing, It has also become a fashion in daily life. Home accessories such as transparent tables and chairs, and even transparent versions of drinks and food, began to be produced. As if the inside of everything had to be visible!

Of course, technological products also had their share of this trend.

Transparent phones, transparent lamps, transparent game consoles and many more products surrendered to transparency madness.

Consumers are attracted by transparency and neon colors. a retro world He was absorbed.

Back then, transparency wasn’t just a matter of fashion; It also represented a pure, clean and modern lifestyle.

For example, Coca-Cola Clear or Crystal Pepsi Colorless beverages such as healthy, natural and additive-free It was an effort to offer an alternative.

Although the product contents have not become healthier, transparency, clarity and It evoked a pure lifestyle; hence it was marketed that way.

Efforts to foster this perception were dominant in many sectors, from food to personal care products.

For this reason, either the products became transparent or designers decorated their products with transparent packaging. tried to open the doors of this transparent world to consumers.

So, could the doors of the transparent fashion, which ended in the early 2000s, be opening again?

Yes, transparency fashion is not as popular today as it was in the 90s, but it seems like some brands are slowly becoming more popular. It is noteworthy that he is turning to this trend again.

For example, recently Beats and Sony PlayStation We see big brands such as winking at this nostalgic trend by producing products with transparent designs. As big brands step into the transparency trend, smaller brands also fall into this trend.

What do you think, will we experience another transparency craze in the future?

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