Schwarz Group goes on the offensive with Kaufland

Dusseldorf The Lidl sister company Kaufland is overrunning the industry with an unprecedented investment offensive. The supermarket chain took over almost 60 locations from its competitor Real in just one year. The objective: expand market share, squeeze out competitors.

And the management is currently fully meeting the expectations of the mother Schwarz Group with double-digit sales growth and increasing profits at the same time, as people from the group’s environment report. After Kaufland had been in the shadow of its sister Lidl for years, the Schwarz Group is now going on the offensive with the department store chain.

The Real locations make a major contribution to this. At Kaufland one counts an average of 20 million euros in additional sales per store. This means that sales in Germany jumped by more than one billion euros just from the markets already taken over.