Scarlett Johansson Sues Popular Application

Scarlett Johansson filed a lawsuit against an artificial intelligence application that used her face in its advertisements. The app has been accused of using Johansson’s face in ads without permission.

In today’s media approach, people images occupies an important place. Nowadays, even football players receive millions of dollars for their digital images, while the image rights of an actress who is one of the leading roles in films that generate billions of dollars in box office revenue are worth millions of dollars. Moreover, the likeness of any person use in advertisements without permission It’s not legal.

Scarlett Johansson And Lisa AI: 90s Yearbook & Avatar There is also a lawsuit between the application at this point. Let’s explain it immediately for those who don’t know. Lisa AI: 90s Yearbook & Avataris one of the popular services where users can create their own avatars with the help of artificial intelligence. Moreover, Convert, the developer of this platform, is a company based in Türkiye. The world-famous actor said that this artificial intelligence tool was used without his permission. that he used himself argues.

Johansson goes to court

According to the statement from the representatives of the famous actress, Johansson covered her face without permission. In 22-second video ads Lisa, who used it, filed a lawsuit against AI. Representatives, “We do not take such things lightly. Our general course of action under these circumstances is that we have by resorting to all legal means We will deal with this situation.” he said.

Johansson in the advertisement that is the subject of the lawsuit Black Widow We see a view taken from behind the scenes of the movie. In this video, Johnsson says, “What’s up guys? I’m Scarlett and I want you to come with me…” he says. Afterwards, artificial intelligence-generated visuals that resemble the famous actor are shared. Even a voice imitating Johansson’s voice continues to explain the artificial intelligence. Of course, this advertisement has not been available for a while.

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In the small print below the ad “The images created with Lisa AI have nothing to do with this person.” he is writing. Convert Software Many Lisa AI applications developed by are available in application stores. A statement from the company is for now: not available.

Source :
https://variety.com/2023/digital/news/scarlett-johansson-legal-action-ai-app-ad-likeness-1235773489/


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