Samsung Electronics Vice President, CEO, and Head of Device Experience Unit Jong-Hee (JH) HanIn his keynote for CES 2023, he highlighted Samsung’s strategy to improve the connected device experience and stated that they are working hard to build a sustainable future.
The strategy outlined at Samsung’s press conference envisions devices and innovation to be able to deliver better and personalized experiences. This strategy of Samsung is based on a product design approach that can make the use of technology more sustainable in daily life, while ensuring seamless connectivity between devices.
Samsung CEO JH Han summarized this approach as follows;
“We see this vision of ours as very valuable. On the one hand, we are trying to understand the future needs and demands of users while at the same time overcoming today’s challenges. Achieving this will take time, along with many innovations, we will need to collaborate with business partners from all over the world. We are determined to make it happen and we started today.”
Samsung to zero carbon emissions by 2030
Announcing that it gives priority to environment-oriented approaches in order to find solutions to the challenges facing our world, Samsung plans to meet all of the electricity used in all of its subsidiaries from renewable energy sources by 2050.
It is also aimed to zero carbon emissions by this date. In its near future plans, it is foreseen that the Device Experience unit will use 100% renewable energy by 2027 and zero carbon emissions by 2030.
Always adopts the sustainability approach
The concept of ‘Sustainability Every Moment’ is also discussed in order to further the company’s sustainability goals. In this context, Samsung contributes to a healthier environment by adding sustainable qualities to its most popular products and services. These contributions include the development of more sustainable products with the materials used in the products and innovative designs for energy efficiency.
“By bringing sustainability into the product experience, Samsung can contribute to a healthier planet with our users around the world,” said Inhee Chung, vice president of the Samsung Center for Corporate Sustainability. In connection with this, we have made some of our most popular products into our most sustainable products at the same time.”
Looking at the sustainability steps in Samsung products; The first thing that comes to mind is the use of sustainable materials, such as recycled plastic from waste fishing nets, in many TV and smartphone products.
Samsung brand home appliances, memory products and 5G radio network chipsets also save energy during use. In addition, Samsung’s connectivity-enabled services such as SmartThings Energy and Artificial Intelligence Powered Energy Mode enable users to save energy, reducing the overall impact on the climate.
150 inch screen experience! Samsung 8K projector introduced
At the CES 2023 event, the 8K ultra short-throw (UST) Samsung Premiere model, which stands out with its features, was introduced.
It will reduce the amount of microplastics in washing water by 54 percent.
Samsung also made joint statements with Patagonia, the world leader in outdoor wear, at the CES 2023 event. The two companies will collaborate to find solutions to the problems caused by microplastics found in clothing that end up in water sources such as oceans, lakes and rivers after washing.
Patagonia Corporate Approach Director Vincent Stanley, speaking at Samsung’s press conference, announced that the two companies have developed a new laundry technology called the Microfiber Reduction Cycle. This technology, which is integrated into Samsung washing machines, will reduce the amount of microplastics formed in the washing water by 54 percent in each wash.
Another technology developed by Samsung and Patagonia, similar to the Microfiber Reduction Cycle, is the Microfiber Reduction Filter. With this technology, microplastics will be filtered during washing, preventing them from mixing with water sources.
US Environmental Protection Agency (EPA) Energy Star Product Manager James Kwon announced that Samsung’s SmartThings connected home device experience has received Energy Start Shems certification. SmartThings is the first mass-released Smart Home Energy Management System to receive this prestigious award.
Samsung continues its collaborations with different stakeholders in its sustainability efforts. Samsung, which has recently become a member of the Carbon Trust, will work with other technology companies to reduce carbon emissions from connected devices used by consumers.
In this context, a special industry specification was developed on measuring, recording and reducing the carbon footprint of connected devices.
A world where devices from different brands can work in harmony
Samsung has also revealed its detailed plans to bring connected device experiences to life today and in the future. Samsung Vice President and President of SmartThings Jaeyeon Jung talked about the convenience that features such as SmartThings Home Monitor and SmartThings Pet Care offer in connected device experiences. Both features monitor unusual situations for people and pets and send notifications to users.
An important part of this vision is to ensure that many different devices from Samsung or any other brand can work together in harmony. As the industry shifted to a new level of compliance, such as the Matter smart home standard, Samsung was determined to engage in this collaboration strategy.
As part of the vision that focuses on connected device experiences, Samsung continues to make new collaborations. Expanding cooperation with Philips Hue was one of them.
Philips Hue General Manager Jasper Vervoort announced at the press conference that synchronization will be provided between lighting products and Samsung TVs via the Philips Hue Sync TV application.
The app can be downloaded directly to Samsung TVs via the App Store. With this cooperation, the first solution that offers synchronization between Samsung TVs and lighting products without the need for any additional hardware has been developed.
As the number of connected devices increases every year, Samsung draws attention to the importance of security and privacy in creating connected device ecosystems. With the Samsung Knox Matrix solution, device security experiences are also taken a step further.
The Samsung Knox Matrix easily and securely syncs credentials across devices while protecting sensitive information with multi-layered mutual monitoring leveraging proprietary blockchain technology.
Samsung’s vision for the future is shaped by advances in artificial intelligence
Samsung also showcased its next-generation innovations and technologies using the latest developments in artificial intelligence. The experiences provided by Spatial Artificial Intelligence, which is also used in JetBot AI+, lay the foundations for a better smart home system that adapts to the size and environment of each home.
Samsung also introduced the Relumino Mode, which will be used in some 2023 Neo QLED 8K and 4K TVs. This feature makes it possible to watch content for visually impaired individuals. Relumino Mode improves contrast by emphasizing the contours of objects so that content is clearer and easier to view.
Samsung has also showcased its new Relumino glasses, first announced at CES 2018. Relumino glasses were developed as part of Samsung’s C-Lab startup acceleration program. Relumino’s mobile application, on the other hand, makes the visual experience more enjoyable and personalized on every screen.