Rolls-Royce Sets Sales Record

“Which is the most luxurious car?“If we ask a question, many people”Rolls-Royce“That’s right! The British automaker is one of the brands that is famous for producing the most luxurious cars in the world. As a result, it can be thought that the sales of the company will be low compared to other brands. As a result, having a special Rolls-Royce, front to millions of TL it costs.

However, when we look at the statements made by the company, we see that Rolls-Royce’s economic depression and inflation that swept the world a historic year We bear witness to his passing. Because Rolls-Royce, which sold 6,021 units throughout 2022, It broke the sales record in its 118-year history. Never before has the company had such a high level of sales in one year.

North America, China and the Middle East became Rolls-Royce’s main markets

CEO of Rolls-Royce Torsten Muller-Otvos In the statements made by Rolls-Royce, it was stated that 2022 went down in history as a very important year for Rolls-Royce. In this context; Mentioning that they have started to attract more attention in almost all of the more than 50 countries they serve, the CEO said, North America, China and the Middle East He stated that there has been an increase in Rolls-Royce sales in their country.

Cullinan, Rolls-Royce’s most preferred car, is being purchased with prices starting from $325,000.

According to the official statement, the company’s best-selling model during the past year, Cullinan. Cullinan in the SUV class has prices starting at $ 325,000 and the price increases as the customization increases. In a scenario where all customers buy Cullinan and pay the minimum, the company’s annual revenue is at least $1.9 billion happening at levels. But as you can imagine, probably no one who owns these vehicles would prefer to ride an ’empty package’ Rolls-Royce. Therefore, we can say that Rolls-Royce’s revenues are way above $1.9 billion.

• Note: When we examine Rolls-Royce’s website, the starting prices for the vehicles are not presented We see. In our internet searches, the cheapest new model we could find was Rolls-Royce. 320 thousand dollars We see that level.

The customization options offered pull the vehicle prices to the 500 thousand dollar band.

Rolls-Royce is a brand that does not mass-produce and offers maximum customization. So much so that everything from the color of the fabric in the vehicle to the door handle. you can customize. These customizations average Rolls-Royce car prices. up to 500 thousand dollars pulling. If we do a simple math; We can say that Rolls-Royce has earned an average of more than 3 billion dollars from 6,021 cars sold in 2022.

How can Rolls-Royce, which produces the most expensive cars in the world, make such high sales while the discussions on global inflation and recession continue?

Of course, there is no clear answer to this question. But as you can imagine economic depression, recession or inflationIt affects us ordinary(!) people rather than those who can buy a Rolls-Royce. While many of us are struggling to make ends meet, ‘someone’ also to add to one’s wealth and continues to buy brand new Rolls-Royces.