Although world-famous brands have many success secrets, perhaps the primary way to leave a memorable mark is logos. But have you noticed the national messages hidden in many world-famous brands before?
Today, brands, in addition to their superior and quality services; on advertising and memorability They also do a lot of hard work. It is easy to see at least one special detail in the logo work of every successful brand.
Ferrari’s distinctive red hue (Ferrari red), the appetizing red tones carefully chosen in the food industry, the blue tone that represents sociality on social media platforms… Today we will introduce you to a new detail: the national accents that lie in the logos of famous brands!
IKEA – Sweden
First on our list furniture, home decoration Undoubtedly, one of the first brands that comes to mind when it comes to IKEA there is. With the logo of the Swedish giant company founded in 1943 by Ingvar Kamprad Colors of the Swedish flag exactly the same. The word IKEA; founder Ingvar KampradWe know that the initials of ‘ and the other two letters come from the initials of the two places where Kamprad lived (Elmtaryd and Agunnaryd). We do not know why IKEA has a logo made up of the colors of the Swedish flag.
Ferrari – Italy
luxury, sports and automobile Undoubtedly, one of the first brands that come to mind of many people when they put the words together. Italian brand Ferrari is one of the brands that include the colors of the country it belongs to in its logo, although not as much as IKEA.
in 1946 Enzo Ferrari Founded by Ferrari, it includes the legendary fighter pilot Count Enrico Barracca’s horse in its logo; The yellow background represents Modena, the city where Ferrari was founded, but the main message is in the green, white and red stripes above the logo, which are the colors of the Italian flag.
NOKIA – Finland
The brand of the first phone that many of us use, the undisputed leader of the phone industry until the Android era and Finnish brand We were all surprised when we learned that nokia It is one of the brands that includes the colors of the country it belongs to in its logo.
Nokia, which consists entirely of the colors of the Finnish flag with its unique typography, blue font and white background, is also on our list.
BMW – Bavaria / Germany
From Ferrari, another world famous car brand BMW Let’s switch to (Bayerische Motoren Werke). Perhaps you may be asking what is BMW, a famous German brand now, doing on this list, but the one in the BMW logo blue and white colors, Bavaria, the state where BMW was founded‘s official colors.
Turkish Airlines – Turkey
Turkish Airlines or as it is called in the international arena Turkish Airlines, belongs to our country; one of the most important brands representing us in Europe and the world. THY, which has been chosen as the best airline in Europe many times and is known as the company that flies to the most destinations in the world, features the colors of the Turkish flag along with the wild goose that can fly for a long time even at the highest altitudes.
Pepsi – USA
Affiliated with PepsiCo, one of Coca Cola’s biggest rivals Pepsi’s logojust like Red, blue and white like the USA flag consists of colors. Pepsi’s first logo, on the other hand, had the red and white colors of the flag of North Carolina, where it was founded.
Toyota and Toshiba – Japan
Famous automobile brand named after its founder, Kiichiro Toyoda (Toyoda means fertile rice field). Toyota with Toshiba, one of the five largest computer brands in the world‘s logos are also the country they belong to. Japan your flag It matches the colors.
Especially in Toyota’s logo with Toyoda, the traces of the Japanese flag can be seen more clearly.
SOCAR – Azerbaijan
The first source of income that comes to mind when Azerbaijan is mentioned is undoubtedly its oil and natural gas resources. Azerbaijan’s worldwide brand socar‘s logo is completely made up of the flag colors of the sister country Azerbaijan. Although Socar’s being a state company seems to have been effective in this case; We think that Socar has chosen this path by following the footsteps of giant brands.
Danone – France
Although the founder Ottoman citizen Izak Karasu Although it is registered as a multinational company and today France The colors of Danone’s logo, which comes to the forefront as a centered brand, of course, completely belong to the colors of the French flag.
Nestlé – Switzerland
Especially known for its delicious chocolates, but serving in many food branches. Nestle, the world’s largest food and beverage manufacturermakes us feel that it is a Swiss origin brand in its logo.
Bank of America and FedEx – USA
- FedEx’s logo used when it was Federal Express
Federal Express or FedEx, as we all know it, is cited by many as the world’s best cargo and logistics brand. Although the current logo of FedEx, which is among the 100 most valuable brands in the world, is different now, its old logos, including the corporate logo, completely represented the US flag.
Bank of America, one of the 100 most valuable brands in the world, is also known as a brand with the colors of the USA flag.
Turkish brands that are not fully open to the world but are still on the way to become a world brand
Reaching a certain export rate every year in our country, but still considered at the beginning of the road to become a world brand. Arçelik, Arzum, Atiker, Collezione, Çaykur, Dimes, Tamek, Torku, Ülker and VestelWe can see that .
Ziraat Bank and Akbank
Although the phrase TC was removed from its current logo in 2012, until 2012 Ziraat bankThe red and white spike in the ‘s logo had the TC wording on it, and the logo was in red and white colors as it is today.
Representing our country in the international market Akbank on the other hand, was established as Adana – Kayseri Bank and its name was briefly determined as Akbank. Referring to the word ak in the brand name, white color was used on a red background in its logo. Of course, these two colors were also the colors of the Turkish flag. Do you think it’s a coincidence or a coincidence of fate, the decision is yours.
California-based brands’ loyalty to California
There are many world-class brands established in California, the 3rd most populated state in the USA. Known as the world’s largest software company after Microsoft Oracle especially; Netflix, Adobe, Youtube, Snapdragon, Tesla and Cisco The logos of many California-based companies, such as these, consist entirely of red and white, which also gives their colors to the California flag.
ATI – Canada
Known as NVIDIA’s toughest competitor in the industry graphics processor and chipset brand ATI, a Canadian brand. We think there is no need to mention the Canadian flag and ATI’s logo.
Canon, Fujitsu, Hitachi, Honda, Jvc, Mitsubishi, Pionner, Sharp and Suzuki – Japan
II. Despite the great damage it suffered in World War II, Japan, which has many world-famous brands and has a very reputable market around the world, also has giant brands representing the colors of its flag. Undoubtedly, automobile giants are at the forefront of these brands. Honda, Mitsubishi and Suzuki brands like. In the same way canonThe logos of many famous Japanese brands, including .
what about you About the fact that the logos of the world’s giant brands are the same as the flag colors of the countries they belong to. what do you think? Do you think this is a coincidence, or do brands deliberately choose this for specific reasons? Are there any other brands that you would like to add apart from the examples mentioned above? You can send us your thoughts and ideas in the comments section.