Google and Facebook front is in big trouble. Technology giants, who allegedly manipulated ad views and revenues in the past months, are being sued. Many media organizations claiming that they have been harmed due to the issue will go to court en masse.
A lawsuit by a large community could put tech giants in a lot of trouble. Newspapers claim that the manipulations directly affect their market shares. In addition, the number of organizations applying to the court is quite remarkable.
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Newspapers sue Google and Facebook
The case, which is expected to be pregnant with troublesome processes, More than 200 media outlets is included. 30 different law firms The case, which will proceed jointly with USA Will drive around. new YorkThanks to the applications collected in Google and Facebook fronts will give their defense to a single court. Similar issues emerged with the investigation opened in the past years, and the two companies appleIt was learned that he took a position against .
Press organizations demanding compensation for their damages, Google and Facebook accuses their fronts of trying to monopolize by manipulating their market share. Generally, companies that want to be paid fairly will receive substantial revenue if they win the case. First come information Google and Facebookthat ‘s can pay at least 3 times compensation for the proven damage.
Advertising revenues 2008′When it is learned that he has fallen since, 2008 in the year $37.8 billion volume, 2018‘also $14.3 billion as much as it declined. While the figures of the last years are not disclosed, 2018′It is claimed that incomes are lower than For this reason, it is estimated that the newspapers, which do not hesitate to make aggressive moves, also receive support from the judicial authorities.
Google front, on the other hand, did not delay in responding to the allegations. An official speaking on behalf of the company stated that the statements were unfounded and added:
These claims are completely false. Online ad space is crowded and competitive, our ad technology fees are lower than reported industry averages, and publishers retain the vast majority of revenue earned using our products. We are one of the world’s leading financial supporters of journalism and have provided billions of dollars to support quality journalism in the digital age.
Facebook While no explanation was given by the GoogleThe number of participants in the statement is also quite high. The lawsuit, in which tensions will rise in the coming days, let’s see what it will offer us, we will wait and see.
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