The fierce competition in the smartphone world continued to increase this year as well. Although many important companies have achieved great revenues in this process, almost all of them continue to struggle with economic difficulties. Qualcomm, the largest processor manufacturer in the Android world, evaluated the situation in the smartphone market.
Qualcomm: “smartphone world will rise in second half of 2023”
Economic fluctuations and inflation continue to make their effects felt in many sectors. So much so that many giant companies have downsized to reduce the effects of the crisis. It seems that the smartphone world has also taken its share from this situation. According to Qualcomm, the light of the tunnel has appeared, but not too soon.
Smartphone manufacturers are waiting for the economic crisis environment in the industry to pass. According to Qualcomm, the industry will rise again. The company predicts that the smartphone world will recover from the second half of 2023. To look at the other side of the coin, the economic hardship will continue for at least 9 more months.
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2022 has been a bad year for the industry. So much so that almost all manufacturers experienced a decline in this process. However, according to the last third quarter results, Apple was the only name to grow in the industry this year. As for OEM performance applewas the only company to record 2 percent annual growth. In the third quarter of 2022, the technology giant has a 17 percent market share with 51.9 million shipments. Samsung, on the other hand, led the third quarter market with 64 million sales and a 21 percent share, while it fell 8 percent year-on-year.
The drop marks the biggest third-quarter drop in shipments as shipments struggled between weakening global demand and economic uncertainties. However, all three research firms attribute the decline in smartphone market shipments to various reasons. These are in the form of the Russia-Ukraine war, China-US tension, rising inflation and falling national currencies.