Compared to the USA and European countries, Turkey is quite advanced in terms of package orders. Until a few years ago, when we wanted to order food, Yemeksepeti was the first thing that came to mind. But later on, with the participation of services such as Trendyol Yemek and Getiryemek, the competition increased. Now, another serious competitor is entering the market. Migros announced its new distribution company, Migros Yemek, with a PDP statement.
A PDP statement was made for Migros Yemek: Where can it be used?
According to the statement made in the KAP statement, Migros Yemek started to serve in Ataşehir as of today. However, when we look at the KAP statement, it is said that it will spread not only to this district, but to the whole of Istanbul, and then it will start operating in 81 provinces of Turkey.
In addition, it should be noted that Migros currently has 2 more major services, namely the Virtual Market and Immediately, and is in direct competition with the Getir and Bring Big services. With the new distribution platform, it will become its biggest competitor in Turkey.
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The statement made by Migros in the PDP statement is as follows:
In order to better respond to the changing and diversifying expectations of our customers in the food and similar business lines of online retailing and to accelerate the development of our Company’s online channels, our subsidiary Digital Platform Gıda Hizmetleri A.Ş. (“Migros One”) improves the scope of services it offers to its customers.
An online food platform providing food delivery service has been established within Migros One, which currently includes the services of “Migros Virtual Market, Migros Immediately, Migros Extra, Macroonline and Tazedirekt” online channels. Established under the name ‘Migros Yemek’, this online food platform has started to serve food in Istanbul Ataşehir with its wide restaurant network, affordable, wide variety and healthy menu options as of today. is planned.
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