Nikon Acquires Cinema Camera Maker RED

It was stated that Nikon was about to purchase RED. US camera manufacturer RED will continue its operations as one of Nikon’s sub-brands after the acquisition.

RED Digital Cinema, as its name suggests, is a company known for its digital cameras used in the shooting of feature films. Especially models such as RED One 4K and V-Raptor X are frequently preferred by filmmakers. The company recently under the Nikon roof getting ready to enter. RED Digital CinemaIt also plays an important role in Nikon’s growth efforts in the digital camera market.

For Nikon’s efforts to enter the professional cinema camera market REJECTION will occupy an important place. In the statement made on the subject, “Bringing RED’s knowledge of cinema cameras to original image compression technology and color science it is about to included too” He stated that they will use it. Among the recent productions shot with the RED camera Guardians of the Galaxy vol. 3Captain Marvel, Planet Earth II, Squid Game, Mindhunter, Peaky BlindersIt was also used in productions such as The Queen’s Gambit.

Nikon trusts in RED’s capabilities

The agreement between Nikon and RED, RED President Jarred Land by, overly descriptive(!)Heh heh heh…” It was announced with the message. According to the press release shared by Nikon, RED, which was founded in 2005, 220 employees is available. The company’s headquarters is in California.

Already in 2022 Nikon with REJECTIONconfronted the court and RED claimed that Nikon was using its own technologies without permission, but the court rejected this lawsuit request.

Between Nikon and RED Details of the agreement were not disclosed and it remains unclear how much Nikon will pay.

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Source :
https://www.theverge.com/2024/3/7/24093109/nikon-acquiring-red-cameras-film-motion-picture-tv


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