The world’s most popular Epic Games is working hard to expand its user base. The company, which has won the appreciation of its users by regularly offering it for free, has a record number of users according to the statement made last week. This time, however, he pressed the button to attract the attention of different audiences.
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Epic Games acquires online music platform Bandcamp
Epic Games, which has recently been on the agenda with its partnerships in non-game areas, has added a new one to these. He also stepped into the field of music by taking a platform where independent musicians exhibit their works. According to the statement, Epic Games acquired the music platform Bandcamp. The company made the following statements in its announcement:
Today we are excited to announce that Bandcamp will be part of Epic Games. Bandcamp is an online music store where fans can discover, connect with and directly support indie musicians they love.
Officials of both companies spoke highly of this partnership. Authorities think that this partnership will greatly contribute to the idea of creating a “creative marketplace ecosystem”. Under the deal, Bandcamp will continue to run the independent music store under its own name. Ethan Diamond, the CEO and co-founder of Bandcamp, will be in the executive chair of the works. Bandcamp CEO expressed his satisfaction with these words:
Bandcamp’s mission is to help spread the healing power of music by creating a community where artists thrive with the direct support of their fans. We’ve seen Epic Games believe as deeply as we do that the future of music and art depends on the creation of the same egalitarian and inclusive communities our fans and artists help build.
Although Epic Games is known as a game-oriented company, it wants to expand its audience with its investments. The company acquired 3D asset platform Sketchfab in the summer of last year. The company, which does not hesitate to invest in areas of creativity, bought ArtStation and Cubic Motion in the past two years.
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