Twitter, which has been on the agenda with financial problems for a while, has started working to increase its advertising revenues. According to the news of The Wall Street Journal, Twitter has launched a new campaign for advertisers.
Twitter creates new campaign to increase ad revenue
The company, which has increased its Blue subscription fee in the past days, has been criticized by users. The company, which wants to increase its revenues again, created an incentive package for companies to advertise.
According to the published report, the company will grant $250,000 free advertising rights for $250,000 that advertisers will spend. The total balance of $500,000 must be spent by February 28.
The company, which came to the fore with a similar campaign in December, announced that they would gift brands a balance of $500,000 for their $500,000 spending. Twitter, which lost most of its advertisers after Elon Musk took the executive chair, derives 90 percent of its revenue from advertisements.
Media Matters reported that in November, just a month after Musk’s reign began, 50 of the top 100 advertisers left the platform. While some advertisers have quietly reduced their ad spend, others such as Chevrolet, Chipotle, Ford, and Jeep have made statements about their decision to leave.
Twitter has also announced that it will allow political ads again on its platform after banning it in 2019, which is seen as yet another testament to the company’s desperation over Twitter’s ad revenue.