One of the world’s leading payment companies MasterCardto its users in the United States “cryptocurrency loyalty rewardsannounced that he will present
MasterCard, one of the world’s largest payment companies, serving globally, has announced its plans to integrate cryptocurrencies into its loyalty program offerings.
MasterCard, in its new announcement on October 25, 2021, is currently a digital asset platform to provide US-based financial institutions, FinTech firms and merchants with a wide range of digital assets in the payment network. Bakkt announced its plans, which also stated that it has established a partnership with
In other words, MasterCard customers living in the United States can now buy, sell, and hold digital assets in their wallets.
In addition to this partnership, an additional statement was made that cardholders can earn cryptocurrency rewards and spend the same instead of using their loyalty points for purchases.
Speaking about the development, Sherri Haymond, vice president of digital partnerships at MasterCard, says that alongside the new digital asset integration offering, the company will also deliver unique and relevant consumer experiences.
According to a study conducted by Colloquy Loyalty Census in 2017, 3.8 billion consumers in the USA are included in loyalty programs, but the data may have changed due to the changing financial situation and pandemic in the past 4 years.
MasterCard also reported that it had 249 million cards in the United States at the end of the first quarter of 2021. Therefore, it is thought that users of this loyalty rewards program, which has reached millions and have never had it before, can have all kinds of inclinations. MasterCard, who thinks that even customers who have never used crypto money before or who have never heard of cryptocurrencies, can use crypto money after this partnership, is quite hopeful about this agreement.