New Advertising Model for Artificial Intelligence Searches from Google

One of the most important income channels of technology giant Google is advertising revenues. The company’s quarterly reports also confirm this; Google generates billions of dollars of advertising revenue every month. Now in artificial intelligence based searches Google also plans to use ads in different ways.

Speaking at the end of the third quarter investor meeting Alphabet And Google CEO Sundar Pichai stated that they plan to test advertising models for Google’s artificial intelligence-supported search engine, which it calls SGE (Search Generative Experience).

Google is preparing for transformation

Stating that they have experienced such transitions before, Pichai said: adapting to change While saying that it was nothing new for the company, he also stated that they were quite comfortable. According to Pichai, he also underlined that it would be profitable to direct users to the right experience on both the organic and advertising side.

Google announced its artificial intelligence-based search experience at this year’s Google I/O event. Feature first in the USA It was put into use and later expanded to include Japan and India.

On the other hand, no statement was made about what kind of format Google would develop. CBO of the firm Philipp Schindler, said advertisers will continue to be able to reach potential buyers during the search process. While Google had a turnover of nearly 77 billion dollars according to its last quarter report, this turnover $59.65 billion It came from advertisements. Additionally, shorts views reached 70 billion during this period. Google is planning new advertising models in this area as well.