Netflix subscriber count drops for the first time in 10 years

Popular broadcasting giant Netflix announced that it lost subscribers for the first time in the last ten years. in the last quarter More than 200 thousand subscribers Netflix, which has lost, thinks that nearly 2 million users will leave the platform in the second quarter. Why is Netflix subscriber count dropping?

The new report from Netflix for the first quarter of 2022, the total number of subscribers to 221.64 million showed regression. The company still has the largest subscribers of any streaming service, but the latest chart is the opposite of the 2.5 million subscriber growth analysts were expecting.


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Netflix subscribers will decrease by more than 2 million in 2022

Thanks to the Covid-19 pandemic, it has managed to exceed expectations in the number of subscribers for the last two years. Netflixbegan experiencing a flashback in 2022. The company’s subscriber boost initiative fell horribly in the first quarter of 2022. Reporting a loss of 200 thousand subscribers globally, Netflix said that bigger losses are at the door.

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Netflix this year 2 million subscribers in the second quarter He predicts he will lose. In his statement to shareholders, he attributed the loss of subscribers to four factors. Among these factors, the slowdown in internet and smart TV sales, account sharing between householdsother emerging streaming services, and rising inflation took place.

Losing more than 200 thousand subscribers, Netflix already has 221.64 million users. Although the company has experienced a decline in subscribers, it has achieved a 10% increase in revenue compared to the same period of the previous year. has seen growth. Platform, in the last quarter earning $7.8 billion It reported a profit of $1.6 billion.

Netflix has warned investors that it will lose two million subscribers for the second quarter of 2022, compared to the 1.5 million subscribers it gained in the same period last year. The platform particularly appeals to European users. Russia-Ukraine crisis He underlined that he lost because of it.

The broadcasting giant also said that most of its new subscribers will come from outside the US, while new subscribers are particularly Squid Game, All of Us Are Dead and La casa de papel He thinks he’s going to sign up for it.

What do you think about this fluctuation in the Netflix subscriber number chart? You can share your views in the comments or on the SDN Forum.

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