Most Trusted Platforms in Digital Advertising

As you know, thousands of brands can now reach their potential customers through digital advertisements. Although social media platforms such as Instagram, YouTube, and most importantly Google, are one of the key points in this business, advertisers are facing confusing problems from digital ads in the last survey they participated in. that they cannot get the same efficiency from digital advertising as they used to. stated.

In the research conducted by Digiday, advertisers were asked which platforms they can get the most efficiency from for digital advertising. While YouTube, which used to go head-to-head with Google, fell far behind in the list, people just mostly satisfied with Google at the momentstated that they had to spend more money than before on social media platforms such as Instagram and Facebook, but they still could not get enough efficiency.

Here is the table showing the trust relationship between platforms and advertisers:

As you can see from the table above, advertisers are not very satisfied with the course of digital advertising on Facebook and Instagram. About 55% of respondents said they had to allocate large budgets to advertise on these platforms and that they can get good feedback from half of their advertisements. stated.

The security crisis between social media platforms and advertisers seems to continue unabated, because as you know, the new privacy rules that Apple has built to protect the data of its users, Giant organizations such as Facebook make point-and-shoot ads. greatly hinders.

In the table above, you can see how much advertisers trust platforms such as Google, Facebook and Amazon for digital advertising. Although both tables seem to be only against Google, these tables do not mean that digital ads are no longer as effective as they used to be. Tables, platforms cannot access user data as easily as before. and reveals that advertisers may need different tools to pinpoint.