Most Spending Political Accounts on Facebook and Instagram

A report by the Observatory revealed how much advertising spend by political accounts on Facebook and Instagram from March 14 to April 12.

As Turkey prepares for the elections to be held on May 14, 2023, political parties and politicians are also campaigning in many different ways. As a matter of fact, the social media platforms that everyone uses now come to the fore in this regard.

now too A report by the Observatoryrevealed how much advertising expenditures political accounts on Facebook and Instagram have spent recently. In the report, it was seen that the total amount of advertisements spent on political and social issues since August 2020 is 29 million 389 thousand 940 TL. on the other hand 14 March – 12 April It was also among the data that which account spent the most in their dates.

Political accounts that spent the most on Facebook and Instagram in the last month

  • AK Party – 359,712 TL
  • AK Party Istanbul – 337,210 TL
  • Ekrem İmamoğlu: 317.384 TL
  • Bilge Yilmaz – 251,517 TL
  • Vote and Beyond – 237,590 TL
  • Nationalist Movement Party – 162,506 TL
  • Deva Party – 117,578
  • Levent Uysal – 106,975 TL
  • Great Türkiye – 95,631 TL
  • Felicity Party – 86,842 TL
  • Homeland Party – 77,289 TL
  • Müge Yıldız Toprak – 76.200 TL
  • Ali Babacan – 63,266 TL
  • Tarkan Smart – 54,453 TL

Considering the advertising expenditures made on both platforms between March 14 and April 12, it ranks first. 359 thousand 712 TL and AK Party. The AK Party Istanbul account is in the second place with 337 thousand 210 TL. On the other hand, Ekrem İmamoğlu, Mayor of Istanbul Metropolitan Municipality, With an expenditure of 317 thousand 384 TL ranks third.

While the Nationalist Movement Party appears to have spent 162 thousand 506 TL, we see that the Deva Party and the Felicity Party spent 117 thousand 578 TL and 86 thousand 842 TL, respectively, in the last month. On the other hand, Vatan Party, which is not in any alliance, spent 77 thousand 289 TL in this process. The data reveals that in general, the People’s Alliance spends much more than the Nation Alliance. The expenditures of the parties involved in both alliances and the accounts associated with these parties are as follows;

The expenditures of the Nation and the People’s Alliances in the last month;

  • People’s Alliance: 836 thousand 587
  • People’s Alliance: 1 million 97 thousand 56

Apart from these, the Observatory’s report also includes the video productions with the highest advertising expenditure. Here, the AK Party’s “This is not a Farewell, On the contrary, it is Fatiha” video of 125 to 150 thousand TL It is at the top of the list by spending. To access all the data to the link here you can click.

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