As the e-commerce world grew, competition in this field also increased. As different services became available in our country, companies started to reorganize their operations. Accordingly, about three years ago Boyner Combined with retailing Morhipo will be closed announced.
What will happen to Morhipo.com customers?
Morhipo, founded in 2011, Acquired by Boyner in 2020 was taken. After the acquisition, it was decided not to make any changes to the brand and platform. However As of October 17 things will change.
According to the information sent to customers by Boyner Group, Morhipo.com site will be closed. After October 17, customers will automatically Boyner’s own shopping site (boyner.com.tr) will be redirected.
E-commerce record was broken in Turkey! Here is the jaw-dropping number
According to the Turkey E-Commerce Ecosystem Report, the size of the e-commerce sector has reached 801 billion TL.
With this move, Boyner aims to gather all its e-commerce activities under one roof. The company, which will develop its own platform by taking advantage of the recognition of the Morhipo brand, will also terminate Morhipo’s 12-year e-commerce service.
The closure of Morhipo and the redirection of customers to the new platform indicates a new era in the e-commerce industry in Turkey. However, it is not yet known how users will react to this decision.
So what do you think about this issue? You can share your opinions with us in the comments section.