Millions of Lira Fines for Companies Making Misleading Advertisements

that the Board of Advertisement deceives consumers and deceptive/misleading advertising companies and social media phenomena in the first four months of 2022. fine turned out to be used. According to the data obtained by the Ministry of Commerce, the Board of Advertisement has been working since January to identify people and companies that make misleading advertisements. thousands of files scrutinized.

Accordingly, companies that mislead consumers with their promotions millions of pounds Administrative fine and suspension penalty were applied. Most of the files that were found to be against the rules health, food and cosmetics It was noteworthy that it consisted of industry promotions.

Of the 7 thousand files examined, 668 were found to be against the rules.

The Board of Advertisement is fully prepared in the first 4 months of the year to identify companies that make deceptive and misleading promotions. 7 thousand 57 The file has been viewed. As a result of the investigations carried out 668 when it is decided that the file is against the rules; these 504stop advertising for 164It was found appropriate to impose an administrative fine and suspension. If the amount of administrative fine applied over 17 million pounds was stated.

While the majority of the files found to be contradictory are made up of promotions belonging to the health, food and cosmetics sectors; these sectors technology, durable goods and tourism followed by the promotions of the sectors.

On the other hand, during the same period, the board ‘influencer’ It also examined the advertising activities of multi-follower social media users, known as While 12 files were examined in total, 10 of them are illegal conclusion was reached. While 8 of the aforementioned files were suspended, suspension and administrative fines were imposed on 2 of them.