Microsoft Wanted to Sell Bing to Apple

US-based technology giant Google has been US Department of Justice is dealing with an antitrust lawsuit filed by. The Ministry claims that Google acts anti-competitively to keep itself at the top of the internet search industry. As you might guess, Google denies the accusations. However, as the litigation process continues, there is a conflict between technology giants. what happened We get the opportunity to understand better.

In this context; The latest news is that Microsoft and Apple are working together for Bing. a few held a meeting appeared. According to Bloomberg, Microsoft tried to sell Bing to Apple in 2020. However, it would be more beneficial for Apple to receive higher amounts from Google instead of purchasing Bing. Even so, the deal fell through.

Where did all this come from?

What happened dates back almost 10 years ago. Maybe some of you remember; Apple and Microsoft 2013 – 2017 During the period, it made an agreement to use Bing with Siri in Spotlight searches. At the end of 2016, Microsoft wanted Bing to be the default search engine in Safari and made efforts to achieve this. However, Apple was also negotiating with Google in parallel with its talks with Microsoft, and the offer was better. Google gains from the iOS ecosystem advert part of your income He would pay Apple. It was “easy money” for Apple. As such, Apple accepted Google’s offer, expanding it to include Siri and Spotlight searches. The partnership between Microsoft and Apple ended…

In 2020, Microsoft knocked on Apple’s door once again. This time the offer is It was Bing himself. The meeting, which was also attended by Eddy Cue, one of Apple’s senior executives, was only for “exploration”, according to Bloomberg. Apple ended this conversation with a negative response. The reason for this was that the income generated from Google was already satisfying the company. Additionally, Apple had legitimate concerns about Bing. Bing can compete with Google was not believed.

Even CEOs got involved

Jon Tinter, a Microsoft senior executive, provided more information about the scope of the meetings in his testimony at the latest hearing. According to the manager’s statement Microsoft CEO Satya Nadella, also arranged a private meeting with Tim Cook in 2016. Nadella’s goal was to replace Google with Bing. So Bing is part of the iOS ecosystem. default search engine it would happen. However, there were some important details at this point.

According to Jon Tinter, Microsoft had to go out of its way to convince Apple, and investors were not too keen on the idea. They were not welcoming. Anyway, Apple didn’t want to buy Bing and cause “trouble”, so to speak. At the end of all this, agreement could not be reached…