Television broadcasters are in a battle to gain and not lose their young audience. Especially with the abundance of options and the development of technology. television era it’s coming to an end.
Aforementioned metaverse The situation becomes even more serious when there is the tempting world of the universe. Experts who want to stay on the agenda TV warned that its companies must adapt to the fast-developing world of online entertainment.
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TV viewers under 35 have halved
According to statistics, although older consumers are connected to television, under 35 viewers in ten years fifty fifty decreased. This situation will decrease further with the development of Metaverse. Metaverse, which shows its effect in many areas of life today, games, 3D meeting places and covers a variety of fields.
As a result of this decrease in viewers, television broadcasters, the pioneers of Metaverse, to keep up with the youth. roblox, Minecraft and Fortnite It will compete with game platforms such as Metaverse’s influence in the US, especially 9-12 It has greatly influenced young people in the age range. According to the study, half of these teens use Roblox at least once a week. Besides playing games, she does everything from watching concerts to hanging out with friends.
Television commercials are another part of this challenge. However metadata With the more open space of its warehouse, brands will have more space to sell themselves and their products directly. In particular, brands such as Fortnite and Roblox increase their sales. millions is winning. co-founder of Dubit Matthew Warnefordstated that broadcasters should stop being tied to a fledgling market for classic television programming.
It means bringing people into a world, making them part of the story, playing with their friends. Just like Disneyland lets you and your friends be in their own world with Mickey Mouse.
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