In recent years, states have begun to tighten their control over technology giants. Google and Meta (formerly Facebook) Companies that we can call the big players of the sector, such as companies, are struggling with unfair competition lawsuits filed in order to prevent their monopolization. As the number of these cases increases, the information that emerges is alarming.
In an investigation against Google in the US, parent company Alphabet’s relationship with Meta in 2018 advertising deal appeared. According to the lawsuit led by Texas Attorney General Ken Paxton and covering multiple states, Google had been providing positive discrimination to Facebook for years in the ads it published.
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Signed by Meta and Google CEOs
In fact, this is not the first time this incident has come up. In previous documents, the deal was Meta’s most authoritative director after Mark Zuckerberg. By Sheryl Sandberg was said to have been made. However, in the current files that reached the court, it was revealed that Sandberg’s signature was not enough and the approval of Meta CEO Mark Zuckerberg himself was needed.
According to court documents, Meta’s Operations Manager, Sheryl Sandberg, stated that this collaboration, which will provide positive discrimination to Facebook’s ads in Google search results, “A very big deal from a strategic point of view” evaluates it. Also CEO of Alphabet Sundar Pichai with Meta CEO by Mark Zuckerberg It is also stated that he signed the agreement himself.
“The deal is not against the law”
Both companies denied that the deal was illegal. Google spokesperson Peter Schottenfels said in a statement on the subject. that the case files are full of misinformation stated. Stating that they sign hundreds of agreements every year that do not require CEO approval, the spokesperson explained the details of the advertising agreement with Meta. What Pichai didn’t know suggested.
On the other hand, the statement from the Meta front was not delayed. The company spokesperson shared that Meta makes such deals frequently, helping to increase competition for ad placements. He also stated that such business relationships add value to Meta’s advertisers. “The deals compensate publishers fairly, ensuring better outcomes for everyone.” said.
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