Password sharing bans, introducing ads to some basic packages, etc. Netflix, which has come to the fore with many events such as, is on the agenda with a brand new news. Yes, the title may sound a bit strange, but it’s the truth. The platform is after you to watch ads without watching ads. So how is this rather complicated and ridiculous-sounding system going to work? Here are the details…
New advertising strategy from Netflix
In the face of rising costs, the platform found the solution to switch to the new advertising base package. Things seem to be going well for now for the basic package with ads, which was launched in some countries in the first place. However, no user would like to agree to watch ads on a paid service. This leads the platforms to find new strategies.
In television media, this is actually quite easy. Especially when we returned to the 90s and 2000s, commercial breaks were shorter and more effective when everyone was watching television. Especially the children were watching the commercials. This situation continued by becoming a tradition and it also exists in today’s television industry. However, things are quite difficult for a platform like Netflix, which started as ad-free and accustomed its users to this experience.
Netflix subscribers are happy: Popular HBO series are coming!
Netflix and Warner Bros. An agreement has been reached between Discovery for the licensing of HBO content. In this context, the popular series came to Netflix.
Netflix, on the other hand, aims to end this problem with a new strategy. In its decision, the brand plans to have its users watch ads that match the content they watch and do not grin too much. In fact, we can say that this is a way of trying to get you to watch an advertisement without making you feel that you are watching an advertisement.
To summarize the situation better, let’s assume that the content you are watching is an automobile content. The ads that will come together and Netflix will reduce their costs will be about automobile content. For example, a set of new tires, engine oil, etc. Let’s get the ads. And these ads will be lined up one after the other, just like in the TV generation. However, this will not bother you because they have the same content as the content you watch. At least that’s what Netflix thinks.
So what do you think about the new advertising strategy? Don’t forget to give your opinion in the comments section…