Dyson, which is not influenced by trends, fashion or popular culture movements, instead looks beyond the existing to innovate in design by creating its own unique tones, textures and touches, was inspired by the electric car project it developed this year. Dyson’s electric automotive project, which started in 2016 but was discontinued in 2019 on the grounds that it was not commercially viable, has regained shape.
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Electric automotive project came to life again
Thus, Dyson’s electric automotive project was revived in a different form today with a new engineering team in the special series of Dyson Supersonic hair dryer, Dyson Airwrap hair styler and Dyson Corrale hair straightener.
Dyson not only makes a difference with its functional features, but also brings a new breath to the experience it offers with its colors and designs in its special series designed in Prussian blue and bright copper colors. The color combination of Prussian blue and bright copper was first used in the interior of the Dyson electric automotive.
With the guidance of James Dyson, the CMF team sought to create a timeless and luxurious alternative to a world typically dominated by black. Based on the tones seen in precious metals, they decided to use a stylish copper accent alongside the blue upholstery for the interior of the electric vehicle. The exterior of the car was also designed in the same Prussian blue color to match the interior surfaces.
Featuring pioneering flexible copper plate technology, the Dyson Corrale hair straightener flexes to shape and hold hair together, applying equal heat and tension to all strands with every pass. Unlike conventional straighteners, the Dyson Corrale hair straightener provides more control with its flexible copper plates, reduces the heat requirement to increase styling results, and helps prevent damage to the hair and color fading of dyed hair.
The Dyson Corrale hair straightener with smart heat control technology offers three precise heat settings: 165 °C, 185 °C and 210 °C. In addition, the Dyson Airwrap hair styler is the choice of those who want to create voluminous curls, natural waves or a straight style in their hair by carrying their hairdresser wherever they want with different head options. The product protects the hair from excessive heat damage during styling with its “hairy Heat Control” technology and makes it look healthy.
Using an aerodynamic phenomenon called the Coanda effect, it combines air with heat and brings out the natural shine of the hair. Thanks to the Coanda effect, when the air is applied to the hair with the right speed and pressure, the hair automatically wraps around the headgear and attains a healthy style.
Designed for different hair types, the Dyson Supersonic hair dryer uses a fast yet focused airflow. With its ergonomic structure, it provides ease of use and balance while holding it in the hand, while preserving the natural shine of the hair by preventing excessive heat damage with its Intelligent Heat Control technology. Dyson’s patented Air Multiplier technology reduces reliance on heat and offers fast drying and styling capability.