McDonald’s Starts to Sell ‘Potato Rolls Menu’ for 80 TL

McDonald’s, one of the world’s largest fast-food restaurant chains, embraces local flavors from different countries and regions and adds them to its menus. These local delicacies are generally chosen among the dishes suitable for the nature of fast-food culture, which can be quickly prepared and snacked on the street. For example, stick pasta in the Philippines, Toblerone chocolate dessert in Sweden, chicken cake can sell.

It is natural for a global company to want to increase its sales and revenues by thinking locally. However, while doing this, companies need to know the culture of those countries and regions and the history of the food they will own. In fact, just for this reason, social studies and cultural adaptation millions of dollars money they spend. But sometimes it backfires.

The last local flavor added to the Turkish menu by McDonald’s was ‘potato wrap’:

Since it is prepared with lavash, which is a bread derivative, this menu reminds us of the popular street flavor patso:

Economic inferences were also drawn from the sale of this dish, which is essentially “potato-bread” and a glass of open cola, for 80 TL:

It was even said that there was a reference in the slogan chosen by McDonald’s:

However, information such as McDonald’s placing Turkey on the “poor countries list”, “for those who cannot buy meat”, “only sold in poor countries” do not reflect the truth:

Because McDonald’s already does this in every country where it operates; it adds country and region-specific flavors to its menu:

If the cost of those flavors is low, this has nothing to do with the country’s inclusion in the “poor countries list”, it has to do with the preference and culture of street flavors. Of course, it also has to do with making high profits…

However, it is an interesting detail that McDonalds, which launched its first meatless menu only 2 years ago, includes patso, which is meatless by nature in Turkey:

Meatless menus, which its rival Burger King has long offered for sale for vegan or vegetarian people, was never taken seriously by McDonald’s. McDonald’s, which started working on its first meatless menu in 2021, has not yet offered this menu widely.

And yet, alternatives such as the “bread with tomato paste menu” were discussed for McDonald’s…

In fact, McDonald’s was criticized for “not mastering the past of the patson”:

So what do you think? We are waiting your comments!