British car company Lotus has created a brand new logo for its 75th anniversary. This new logo will be used on all models of the company.
Lotus, which was founded in 1948 and has produced many iconic models to date, in honor of its 75th anniversary created a new logo. This logo, which will be used on the company’s 2023 model cars, is an important element for the company. turning point represents.
Our car enthusiast followers know; of lotus yellow color It has a logo. The company has left this yellow color in the logo it created for its 75th anniversary. The company opted for a carbon fiber-like look instead of this color. Your new logo general structure is largely the same as the old logo.
Introducing Lotus’ new logo
You may have wondered about the letters A, B and C on the logo. These letters are the words of the founder of the company “Anthony Colin Bruce ChapmanIt comes from the name of.
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Lotus’ old logo looked like this:
The new logo will be the first phase of Lotus’ 75th anniversary celebrations. One of Lotus’ senior executives Matt Windle According to the statements made by the company, the company will complete the assembly of the fully electric SUV model “Eletre”, which it has been working on for a while. Also, in the future a global event will be performed. The scope of this event is currently kept confidential.
The Eletre SUV model Lotus will introduce in the near future will look like this (it still has the old logo on it)
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Source :
https://media.lotuscars.com/en/news-articles/lotus-reveals-75th-anniversary-branding-and-first-details-of-a-very-special-year.html