Advertisements contain exaggerated expressions. These statements sometimes become such that, “Well, this is a blatant lie!” It can make you say. Really, isn’t there any sanction for such a thing? Sometimes no!
Slogans define the brand and The best ways to get into the consumer’s mind is one. So they need to act very smartly during market competition. Many of the slogans they use in this competition do not reflect reality. That is an outright lie.
Moreover, even well-established brands such as BMW, Papa John’s and Disneyland do this. So how come Despite being so blatantly lied to Do they not face any punishment? Let’s explain the legal way to lie.
Let’s not call it a lie, let’s call it “inflating”…
Inflation in advertisements and slogans, It is such an advanced level that no sane person would believe that these are true anyway. The sentence you just read is the most common defense used against false advertising charges.
Yes, the claims made in advertisements must be supported by evidence because otherwise It is a misleading advertisement. For example “3 out of 4 women prefer this brand.” If you say, this claim needs to be proven, but situations change when it comes to inflation.
While puffing, claims can be made without any evidence.
“The Happiest Place on Earth”
Let’s make up a brand slogan. “The best pizza in the world.” let it be. Rival make comparisons with companies It’s impossible isn’t it? According to whom and what is it best?
We even witnessed this pizza example in a real event. Papa John’s and Pizza Hut were sued over the slogan.
The slogan used by Papa John’s, which emerged in the 1980s, caused a lawsuit to be filed.
Papa John’s “Better Ingredients, Better Pizza” shaped brave slogan, openly claiming their pizza was better. Its rival, Pizza Hut, filed a lawsuit due to this slogan.
Papa John’s defense was that the slogan was not true and should not be believed. What happened as a result? Thanks to this legal loophole, Papa John’s won the case and continued to use the slogan!
Other brands started to use the same tactic.
Disneyland’s motto is “The Happiest Place One Earth”is the slogan of the cereal brand Wheaties “The Breakfast of ChampionsVisa’s “Everywhere You Want to Be” happened. Many brands that we can list like these, the same legal gap He uses and lies legally.
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