Blackberry, which became iconic with its keyboard phones, which was the most beautiful, most loved and undoubtedly one of the most successful of the young people of a period, but lost all its glory by not keeping up with the innovations of the era, have you ever wondered what went through in this process? Here is the story of the extinction of BlackBerry, which marked an era like Nokia, Motorola and HTC and was deleted from the market.
Years ago, Canada-based BlackBerry, which was founded in March 1984 and whose founder is from Istanbul, came to the fore with its innovative models that once adorned everyone’s dreams. The large keyboards and slide designs on the phones had brought the company to great success. However, advancing technology and changing conditions forced BlackBerry to do something. BlackBerry, on the other hand, was forgetting the rule that we are responsible not only for what we do, but also for what we don’t do. This content tells about the mistakes BlackBerry has made and the right things it hasn’t done…
An era is over: BlackBerry has withdrawn support from those models
BlackBerry, which left its mark on the phone industry for a while, announced that it has withdrawn support from models running its own operating system.
Hollywood phones, the ancestor of WhatsApp, BBM and the legendary keyboard: BlackBerry was glorious
While there were no or very few touch phones yet, BlackBerrys became popular as Hollywood phones, while people watched cowboy-themed TV series on weekends and followed the US-Iraq tensions. The phones, which did not fall into the hands of business people in the American TV series, attracted great attention with their keyboard structure and unique operating system.
First known as Research In Moton (RIM) and later named BlackBerry, the giant left unforgettable masterpieces to the technology world. As a matter of fact, BlackBerry Messages, which can be considered the primitive version of the instant messaging application WhatsApp used by the whole world today, was on these phones years ago (2005). In addition, the company did not share the data in this application and other areas of the phone with anyone, although it was at odds with many governments.
So much so that your data on this phone was never shared with any government or third party, and many states, including Turkey, were at odds with BlackBerry. After these setbacks and litigation, many companies and practices changed their strategy. Companies that share users’ data with others offered contracts to everyone when installing devices or opening applications in order to avoid official penalties. He added as a footnote that if the agreement is not accepted, the application or device cannot be accessed.
Users also accepted the agreements without paying attention to be able to use the applications. Thus, insecure companies also became an official basis. BlackBerry, on the other hand, continued to lose blood over time, as it did not impose contracts on users and did not share data.
It’s not just these. The once-legendary BlackBerry did not approve of Darwin’s theory of evolution either. It is not known whether the company followed the changes and developments in its environment or not; but we are sure that it does not apply, everyone agrees. Although BlackBerry was secure, people preferred what was innovative, functional and pleasing to the eye. The company’s BlackBerry OS could not resist these innovative rivals, just like the company itself. No one cared about their security and preferred phones that were expensive, similarly designed and lacked innovation.
Sales also fell sharply during the Android–iOS war. In the industry that included Windows Phone for a short time, BlackBerry lost its culture, just like Nokia, that it didn’t give up. The manufacturer, although from time to time “They sank!” Although he made a statement “We are not dead :)” in response to his news, he could not reveal anything concrete. BlackBerry, which introduced a few times classically designed phones with Android operating system, is left with that wonderful Bold model, a forgotten operating system and memories.
As you can see, BlackBerry’s fate was the same as Nokia and Motorola. While the company prioritized its own design, its own operating system and naturally its ecosystem and security, it could not keep up with the developments in the environment. And this ended with Hollywood’s business people switching to Apple…