Warba Bank, a Kuwait-based Islamic bank, has recently become the latest company from the Middle East and North Africa region to enter the Metaverse sector. The bank is currently one on the Metaverse Decentraland the other in the sandbox located in two regions.
Kuwaiti Bank Turns to Metaverse and Digital Transformation
Kuwait-based Warba Bank recently announced that it operates in two locations in the virtual world, one in Decentraland and the other in Sandbox. The bank’s presence in the Metaverse is expected to strengthen its communication with the younger generation.
Anwar Bader Al-Ghaith, Vice President of Support Services and Treasury at the financial institution, said in a statement after Warba Bank’s entry into the Metaverse was confirmed:
“Warba Bank’s interest in tapping into this virtual reality arises in the context of digital trends towards the Web3 transformation. The virtual reality world is used in many advanced fields, including services, education, healthcare and others.
“Warba Bank also aims to be close to its customers in virtual reality to promote its products and services, and to communicate with them in an innovative way that reflects Warba Bank’s image as a pioneer in digital transformation.”
Al-Ghaith explained that Warba Bank is keen to support its young customers and that is why it entered the virtual world. According to the bank statement, Warba is now working to achieve its ambitious goals and increase the benefits of digital services.”
In the statement, it was stated that the bank will also focus on adopting emerging technologies and artificial intelligence.