Italy Fines Amazon 1.13 Billion Euros

Amazon, the world’s largest electronic commerce company, has been subjected to one of the largest penalties it has received to date. Italian Competition and Market Authority (AGCM)today accused Amazon of ‘using its dominant position against independent sellers on its website in a way that violates European Union competition rules’ and 1.3 billion euros (20 billion TL) punished.

Authority, Amazon’s third-party sellers Amazon Fulfillment It stipulates that it uses its own logistics service, called the strengthen its position expressed. The e-commerce giant also said it has blocked third-party sellers from accessing Amazon Prime’s loyalty program. It was stated that this situation made it easier to sell to more than 7 million loyal and highest-spending consumers.

Third-party vendors are not featured:

As a result of the aforementioned loyalty program blocking, merchants are excluded from special events such as Black Friday, Cyber ​​Monday and Prime Day offers. Thus, the products of is also indirectly hindered.. AGCM concluded that such activities are extremely important for gaining visibility, increasing sales and, accordingly, the success of sellers’ offers on Amazon.it.

AGCM is available on Amazon.it to all third-party sellers that can meet the standards of the Prime service that must be published to Amazon. He ordered it to give sales advantages and visibility.

Amazon, on the other hand, said it ‘strongly disagreed’ with the penalty decision and ‘imported fines and suggested remedies’.unjust and disproportionate He stated that he would appeal. He also noted that more than half of annual sales in Italy come from small and medium-sized businesses that have access to other channels to sell their goods.