It was revealed that Microsoft was trying to sell Bing to Apple

Although it is not very common, some services and products change hands between large companies. Many companies may choose to give up some of their brands, products or services if they do not want to compete. Microsoft’s It was revealed that he intended to sell Bing to Apple at the time.

Interesting detail emerged in anti-trust case

In the documents submitted to the court GoogleMicrosoft’s Bing In 2009, 2013, 2015, 2016, 2018 and 2020 He revealed that he was trying to sell it to Apple. Apple has repeatedly refused to complete this deal due to the search quality issues the search engine has. Google made a statement in court “Each time, Apple examined the relative quality of Bing versus Google and decided that Google was the better option for Safari users. This is competition.” he said. Apple also rejected Microsoft’s offer to develop Bing together.

According to the last quarter data of 2023, Bing is the market’s leading owns only 3%. During this period, it reached a turnover of 3.2 billion dollars from the search and advertising wing. Google’s turnover in the same period $48 billion It was realized as. On the other hand, thanks to Microsoft’s artificial intelligence investments and features such as ChatGPT integration, they can become more assertive in this fight, even if it is difficult.

It is necessary to consider that another effective point here is the competition in the market. Google; It pays billions of dollars each year to become the default search engine on iPad, iPhone and Mac devices. Like this GoogleIt also prevents Apple from developing a rival search engine.