When it comes to display marketing, Google and Facebook ads are known to be the primary platforms. They’re super cheap to run and give loads of results in a short amount of time. But as young markets and technology begin to become more pervasive, we’re seeing these 2 custom display services lock down their platforms. We’re talking specifically about cryptocurrency-related ads here, and this platform is notorious for having extremely strict rules for crypto advertisers.
Alternative ad networks are known to help advertisers bypass bans, but are they effective for lead generation in such situations? We’re here to uncover the mystery and help you allocate your marketing budget to the best ad network platforms for your niche!
What are Alternative Ad Networks?
We are all familiar with Google and Facebook ads. These are undoubtedly the 2 giants of the display advertising world. But with such power comes great control. Google and Facebook have the power to tell you what to advertise and what not to, penalizing users who dare to post ads that go against their guidelines. This gave birth to a new generation of high-performance ad networks known as alternative ad networks. These include the likes of Bitmedia, Ad Shares, Cointraffic, and Ad Dragon.
You might think most of them are new names on the ad network scene, but Bitmedia, for example, has been around for about 7 years and has a roster of over 5,000 publishers to choose from when it comes to running your ads – now there’s so much potential reach out there!
Why Are There Alternative Ad Networks?
If you’re wondering why alternative ad networks like crypto-specific Bitmedia have emerged, you’re in for a real treat. Freedom. That’s right, the freedom to advertise whatever you want without an algorithm judging you and telling you what you can and cannot post. Go back to March 2018. Facebook and Google decided to ban all cryptocurrency related ads; This means that legitimate projects cannot run any ads to generate new traffic and more leads.
This has greatly offended the crypto community, so these new platforms set out to build a new world where blockchain projects have a chance to gain the access they deserve. Alternative ad networks exist to break the tyranny of these 2 giant companies and give crypto projects the freedom to advertise once again.
What is the Average Cost of a Crypto Google Ads Campaign?
Google is undoubtedly one of the cheapest ad networks. In August 2021 he finally saw sense and reversed the crypto ads ban, but with tight checks and precautions. Only exchanges and wallets registered with the Financial Crimes Enforcement Network (FinCEN) can serve crypto-related ads with Google Ads. So if you’re lucky enough to get new certifications from Google for running crypto ads on their network, you can consider paying anywhere from $1 to $2 per click. This is relatively inexpensive compared to the alternative ad networks out there, but the hoops you have to jump through and the restrictions you have to follow to advertise crypto projects on Google are nearly impossible.
What is the Average Cost of a Crypto Facebook Ad Campaign?
Facebook is the other giant ad network and has been equally hostile to the crypto world. He reversed the crypto advertising ban on December 1, 2021. It slightly reduced its ban in May 2019, but the ban has now been lifted to the extent we see it on Google. Facebook has incredible targeting options and the fees are low. Average CPC is $0.73 and average CPM is $13.14. That said, there’s still an AI system that checks all your ads to make sure they follow Facebook’s strict crypto advertising guidelines. This can make it difficult to run the ads you want where you really want them.
It’s worth noting that Facebook has made it nearly impossible to run gambling ads for small and medium businesses. Only big companies like Betfair, William Hill and Bet365, which spend millions every month, manage to circumvent their tight controls.
What Are the Benefits of Using an Alternative Advertising Network?
Sure, you can pay a little more for your CPM or CPA campaign when using an alternative crypto ad network, but the additional cost is well worth it. You see, you can run pretty much any ad you want with alternative ad networks. No AI algorithm will close your ad or tell you that you can’t post it. You can also enjoy hands-on customer service that you can’t get with Google and Facebook.
For example, the Bitmedia ad network often likes to stick around and help advertisers achieve the best possible results. Whether they’re developing gifs, creating whitelists, or tweaking geotargeting to make campaigns run more optimally, they want to see their customers succeed. You cannot get this level of service and care from Google and Facebook.
Post the Ads You Want!
Don’t waste your time waiting for Google and Facebook to review your ads, only reject them. Start showing your ads to a wider audience with greater targeting capabilities, more geolocations, and more dedicated and personalized customer support. Instead of limiting your reach, you’ll be able to manually select the websites to show your ads on, which means you’ll get more meaningful conversions, saving you money going forward – now it’s a win. Start your crypto ad campaign today!