Samsung has been the best-selling smartphone brand in its homeland, South Korea, for many years and has a significant market share worldwide. However, the recent increase in popularity of the iPhone against Samsung has reversed even this situation.
iPhone surpasses Samsung in South Korea
In 2023, Apple’s iPhone sales increased in South Korea and around the world. This increase shook up Samsung’s leadership and pushed Apple to the top of smartphone sales worldwide.
Several factors contributed to the rise in popularity of the iPhone in South Korea. The development of iPhone’s technological features and user-friendly interface attracted the attention of consumers. Additionally, thanks to agreements made with distributors, the price of the iPhone dropped in the country and became more accessible. This increased the iPhone’s competitiveness against Samsung.
On the other hand, the main factor why Samsung is losing its market share is the increasing competition in the Android market. The strengthening of rival companies such as Huawei, Google and Xiaomi negatively affected Samsung’s market share. Additionally, Samsung’s lack of innovation and the monotony in the design of its devices have caused consumers to turn to alternative brands. At least that’s what the polls say.
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On the other hand, Apple’s recent addition of features such as USB-C charging ports and RCS messaging to iPhones has increased the interest of consumers considerably. Particularly in South Korea, the introduction of the call recording feature on iPhones, thanks to agreements made with telecommunication companies, is one of the factors that accelerated the transition of consumers to iPhones.
These are the only reasons why Samsung has fallen behind Apple even in its home country, South Korea. What are you thinking? Please don’t forget to share your thoughts with us in the comments section below.