According to the information received, iPhone is still continuing its great decline in the Chinese market. It is claimed that even the establishment of a special commission was on the agenda to investigate the reasons for this situation, which alarmed Apple executives.
This significant decrease in demand in a country with a huge population like China shows us that alarm bells are ringing for other American companies as well. Apple, which offers discounts of up to $180 on iPhone 15 models sold in China, is still having difficulty increasing its sales. Here are all the details…
iPhone entered a downward trend in the Chinese market
Apple, which took China by storm with every new iPhone model, could not achieve this success with the 15 series released in October. The main reason for this decline is the visible decrease in the purchasing power of the people due to the great economic turmoil in the country. The demand of the Chinese people, who have difficulty in meeting even their basic needs, for these luxury products has decreased considerably.
We can argue that the other reason for this decline is the rising performance of Android phone brands in the country. For example, while Apple’s iPhone sales decreased by 10% compared to last year, Huawei phones achieved a sales increase of more than 100% in the same period. We can say that the open support given by the Chinese government to this brand is also an important factor here. Apple, which aims to achieve an iPhone revenue of 23.5 billion dollars in the country by 2023, fell far short of this target with 20.8 billion dollars.
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So what do you think about this issue? Do you think Apple’s strategy is correct? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.